top of page

Monopod

Client: DSW Shoes Warehouse

Production Company: Onion Labs

Market: Branded Content

 

DSW unveils the future of footwear. Meet the Monopod.

 

An April Fool's Day viral video for DSW, I had to be really careful about how to tell this joke. The concept itself was so ridiculous that I had to make sure visually that the shoes looked somewhat believable, just enough to make people second guess their immediate "no way" reaction. I then decided to give the spot a slick, cool, technology style feel, thus the cooler color palette and shot the spot in a 2.35 aspect ratio.

dsw monopod.jpg
PANDORA BAM.png
Screen Shot 2022-07-30 at 2.27.21 PM.png
chet.png
Screen Shot 2022-07-30 at 11.56.05 AM.png
Screen Shot 2022-01-09 at 8.55.38 PM.png
bottom of page