MAC ELDRIDGE
DIRECTOR

Client: USAA

Production Company: Alchemic Images

Market: Branded Content

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My brother joined the Army when he was 19 years old. As little brother, I was able to see him evolve into the person he is today, and that would not have been possible were it not for his military service. Naturally, with such a connection to the military, I am a huge fan of creating anything for our armed services and our veterans. That's why I was so incredibly excited to make this piece for USAA. And, to top it all off, it inspired me to jump out of a plane after wrapping up the shoot.