MAC ELDRIDGE
DIRECTOR

MDY Mid-Cap Cup

Client: State Street Global Advisors

Production Company: Backyard

Market: Branded Content

A golf tournament unlike any other, and for good reason...

I direct a lot of golf stuff, and that's because I was raised around the sport. That's why the hook of the Mid-Cap Cup caught my interest: a comedic take on a tournament where players aren't allowed to use their irons or wedges for the front nine. This opportunity provided me with new challenges and with getting the chance to create the Chet Kensington character with comedic heavyweight, Marc Evan Jackson.