MAC ELDRIDGE
DIRECTOR

Client: DSW Shoes Warehouse

Production Company: Onion Labs

Market: Online content (director's cut)

 

Owning great shoes won't make you a better pet owner. But it can come in handy when it's time to say goodbye.

 

I was really excited to work on this project because 1) I love animals and 2) I love shoes.

 

The content itself was very dark and I didn't want the comedy to get lost, so I tried to make our main character lovable, and I wanted the spot to have a very upbeat feel to it. I really enjoy the tonal difference between the score and the footage, as I think that is where a lot of the comedy comes from.