MAC ELDRIDGE
DIRECTOR

Client: Head & Shoulders

Agency: Carat

Production Company: Alchemic Images

Market: Online Pre-Roll

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This was such a fun set because we had to figure out how to sell a NBA stadium while shooting on a sound stage with a 12x12 shooting area. I knew sound would be a big element to help us sell the atmosphere, so I gave all of my crowd members pom poms to make the background feel like it was always moving, then asked my DP to make sure we had constant flashing lights to help heighten the intensity.