MAC ELDRIDGE
DIRECTOR

Client: Hotel Fitness

Production Company: PGA TOUR Entertainment

Market: National (50+ airings)

 

Hotel Fitness is a company that supplies workout gear and lays out a workout room for hotels. The concept was to convey that some people may choose hotels according to location, or according to what sheets are used, but some travels care about one thing before all else: traveling healthy and staying fit while doing so.

 

I really wanted to show what I could do with high frame rates for this spot, so we predominatly shot 120fps then intercut it with material shot at 22fps. This intensifies the workout of our subject.