Client: The First Tee
Production Company: PGA TOUR Entertainment
Market: National (100+ airings)
Currently airing, and played during the 2013 U.S. Open and The PLAYERS Championship. All children in the spot are non-talent, so I wanted to focus on the visuals and make the connection of what The First Tee does not only on the course, but off of it, as well. I thought this would best be conveyed visually through matching cuts.