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I'm Not Playing (2013)

Client: The First Tee

Production Company: PGA TOUR Entertainment

Market: National (100+ airings)

 

Currently airing, and played during the 2013 U.S. Open and The PLAYERS Championship. All children in the spot are non-talent, so I wanted to focus on the visuals and make the connection of what The First Tee does not only on the course, but off of it, as well. I thought this would best be conveyed visually through matching cuts.

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