MAC ELDRIDGE
DIRECTOR

Client: MiO FIT

Production Company: Onion Labs

Market: Online content

 

Online content for the www.fightmiketyson.com website presented by MiO FIT.  The site never launched, however.

 

I wanted to take the concept of fighting an inanimate object and shoot it like it was a brutal street fight. I thought going with a slapstick approach would oversell the idea, which led me to shooting the script like it was going to be a part of the next Bourne Identity film. We didn't have the budget to choregraph a fight, so I blocked the entire sequence myself as well.