Client: MiO FIT
Production Company: Onion Labs
Market: Online content
Online content for the www.fightmiketyson.com website presented by MiO FIT. The site never launched, however.
I wanted to take the concept of fighting an inanimate object and shoot it like it was a brutal street fight. I thought going with a slapstick approach would oversell the idea, which led me to shooting the script like it was going to be a part of the next Bourne Identity film. We didn't have the budget to choregraph a fight, so I blocked the entire sequence myself as well.