MAC ELDRIDGE
DIRECTOR

Client: PGA TOUR

Production Company: PGA TOUR Entertainment

Market: National Spot

 

Memory Matters is a local nonprofit organization that supports families who are dealing with Alzheimer's and Dementia. The PGA TOUR and the RBC Heritage congratulate Memory Matters as the 2013 PGA TOUR charity of the year.

 

When I heard the story of Gladys and John, I knew it was the story we had to tell in order for people to get an idea of how big of a role Memory Matters plays in people's lives. I wanted to make sure the subject matter didn't weigh down the spot, as well, so to put a more positive spin on the story, I used the execute director of Memory Matters to tell Gladys and John's story.