MAC ELDRIDGE
DIRECTOR

Client: The First Tee

Production Company: PGA TOUR Entertainment

Market: National

 

The First Tee teaches young people skills that not only benefit them on the golf course, but off of it as well.

 

Rickie Fowler kicked off the PGA TOUR/The First Tee campaign. He's a natural in front of a camera, so I felt confident he could hold the attention of a viewer by doing a simple address to camera. The little bit at the end was improv'd on set and became a staple ending for the campaign. It's corn ball, but I found it endearing regardless.