Client: The First Tee
Production Company: PGA TOUR Entertainment
The First Tee teaches young people skills that not only benefit them on the golf course, but off of it as well.
Rickie Fowler kicked off the PGA TOUR/The First Tee campaign. He's a natural in front of a camera, so I felt confident he could hold the attention of a viewer by doing a simple address to camera. The little bit at the end was improv'd on set and became a staple ending for the campaign. It's corn ball, but I found it endearing regardless.