MAC ELDRIDGE
DIRECTOR

Client: Chobani

Production Company: Onion Labs

Market: Branded Content

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The concept was to take a traditional cheesy and overly emotional PSA we see on the television each day, and make fun of it a bit. Instead of doing a straight carbon copy spoof, I wanted to be more visual and give the spot a pleasing look. Before Chobani is introduced, everything is desaturated and dark, but when Chobani enters, visually we see a happy, warmer world.