top of page

Client: Chobani

Production Company: Onion Labs

Market: Branded Content

The concept was to take a traditional cheesy and overly emotional PSA we see on the television each day, and make fun of it a bit. Instead of doing a straight carbon copy spoof, I wanted to be more visual and give the spot a pleasing look. Before Chobani is introduced, everything is desaturated and dark, but when Chobani enters, visually we see a happy, warmer world.

dsw monopod.jpg
Screen Shot 2022-07-30 at 2.27.21 PM.png
Screen Shot 2022-07-30 at 11.56.05 AM.png
Screen Shot 2022-01-09 at 8.55.38 PM.png
bottom of page