MAC ELDRIDGE
DIRECTOR
Client: Chobani
Production Company: Onion Labs
Market: Branded Content
The concept was to take a traditional cheesy and overly emotional PSA we see on the television each day, and make fun of it a bit. Instead of doing a straight carbon copy spoof, I wanted to be more visual and give the spot a pleasing look. Before Chobani is introduced, everything is desaturated and dark, but when Chobani enters, visually we see a happy, warmer world.
