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FRN Driver's Challenge (2013)

Client: Shell

Agency: JWT

Production Company: ONE At Optimus

Market: Online content (director's cut)

 

When I read this script, I felt like the content was best suited to mirror the talent of Joey Logano and Helio Castroneves, in that the scene should move very fast. The pacing had to move quickly in order to sell that this was a race to buy product in order to save money on Shell gas.

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