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Client: GoRuck
Agency: Wolf & Missile
Production Co: Water Cooler Productions
Market: Online Content

Formerly in Special Forces, Jason McCarthy created GoRuck: a company selling the fitness lifestyle of rucking. Jason explains what rucking is exactly, and the mentality that comes with the lifestyle.

I took this project head on as a director, producer, and editor with great excitement. As a health driven person and with my brother a veteran, I was very excited to help promote a brand that so I identified with so well. The final result produced five content pieces for GoRuck, with this spot being the most story-driven thing we created.

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