Can’t Cheat the Work
Client: SoFi | Production Company: Little Prince Productions | Market: National Broadcast
This is one of three spots we shot with Jayson Tatum to announce SoFi’s partnership as the official bank of the NBA. When reading over the script, I had the idea to show that the work Jayson puts into his game in practice shows itself in actual games. The goal was to convey this story and idea using only visuals, and I’m excited how the final edit came out.