GTI Promo
Client: Grant Thornton | Production Company: Backyard Productions | Market: National Broadcast
I couldn't have been any more excited to write, direct, and edit this teaser for Grant Thornton's inaugural tournament in collaboration with Merkle B2B.
I wrote this idea to subvert golf fans' expectations. Seeing Rickie Fowler during a commercial break on a PGA TOUR broadcast is a standard affair, so one would assume he's talking to one of his fellow male players. That's when we reveal Jessica Korda. And by underplaying their interactions, we are making a statement that these players view each other as equals. It only makes sense when considering Grant Thornton's tournament is a co-sanctioned tournament for the men and women to compete together for one purse.
TLDR: I love how this turned out.